So, you created your business twitter account and you started sending tweets to the world. By the end of the month, you followers are no more than a hundred and you are getting fed up with the process. Do you want to find out what you are doing wrong? If yes, keep reading.
First of all, there is nothing wrong with you, your business ideas or your popularity. There are just a few rules you should follow in order to increase your followers.
Who is your crowd?
You need to define who finds your tweets appealing. There is obviously a cluster of people that will be interested in what you have to say. Do not try to appeal to everybody, unless you are the president of the United States or Madonna. So, find out what your niche is, and the people will follow. All of your tweets should be written with the needs of your niche in mind.
Create a community.
You should not just be part of a community, you should try to lead one. Create the trends and the ideas that will keep the tongues going for days after your tweet was written. Being a leader always comes with monetary rewards, although it takes time for them to materialise. Be patient and be persistent at the same time. And, whatever you do, Do Not Send Any Automated Messages. In the end, the community will value your services and will repay you in several ways.
Find your followers.
The best way to find your followers is to start following the people you are professionally interested in. It is not too difficult to search for them on twitter. Use the search engine for keywords relevant to your profession and you will see a list of hashtags or other search terms coming up. Your future followers are already engaging in discussions and they will probably be happy to include you, if you are offering them something of value.
Increase the number of followers.
Find out the competition, start following and pay attention to their activities. It will give you a good indication of how successful they are. If, indeed, they are successful, follow their followers. Try to engage with them in the hope that they will find some interest in your business; enough interest to follow you back, and maybe later chose your products.
Do not give personal information on tweeter.
If this is your business account abstain from giving out any personal information. Your followers are not interested in what you ate in the morning or what shoes you chose in the evening, unless you are a chef or a fashion designer. Be professional and be clear about your objectives.
Clear and concise messages.
Twitter allows you only 140 characters. So, you should pay particular attention into writing in a clear and concise manner. If your tweets are incomprehensible, none will follow you. In fact, you may see hordes of people unfollowing your account en masse.
Social media is not there to advertise your products (at least not explicitly). They are there to create communities and to give value to its members. These members tend to be closely connected to each other. Twitter, as it happens with other platforms, not only facilitates but also encourages such connections. So, it would be advisable to send either Direct messages to other accounts or contact them through the @username function. The closer relationships you create, the better chances you have to convert them into paid customers in the futureI have just finished another online module on twitter. This time I am teaching a masterclass on how to get more than 1000 followers a month, how to monetise your account, how to limit the time you spend on social media etc. The module is designed for those of you who already know how to use twitter and, ideally, have at least a couple of hundred followers already. I will be updating the module frequently according to changes in twitter and according to your feedback. Contact me for more information or just buy the module HERE.