It looks like the world has turned upside down in the past few years. Until 2008, most companies insisted that they would like to employ obedient workers who would follow to the letter given instructions. Colleges and Universities were very happy to oblige.
Further and Higher Education Institutions forced their students to comply with the lecturers instructions. Yes, students were supposed to conduct some independent research but this task was always within constraints set in advance. In the end, innovation was not fostered. And new ideas died in their infancy.
So, what changed? The economic crisis of 2008, whose results we can still see, left the companies struggling for survival. They realised that, unless they innovated more, they would be pushed out of their market by more agile startups. So, they changed their policies.
In the first instance they tried to attract entrepreneurs as workers. These were destined to be the people who would innovate within the company. Attracting such workers And keeping them, of course, are two different things. CEOs were aware that entrepreneurs would not stay long within their organisation.
As a result, they tried to change their recipe. They started developing their own spin offs, putting in charge the most entrepreneurial people they had. Or they tried to lure external startups and their aspiring business ideas into their already established and cash wealthy company. Both of these practices were rife with obstacles.
So, companies realised that a) they cannot keep entrepreneurs in their organisation for long periods and b) buying out or developing startups is too expensive and time consuming. As a consequence, they turned to universities and colleges for a viable solution. Universities could train workers with an entrepreneurial mindset. These students would not necessarily turn into entrepreneurs. They would just have enough entrepreneurial skills to drive innovation within their organisation.
Universities finally got the message. Better late than never! They are all trying to include entrepreneurial skills into their curriculum, of course, with different degrees of success. This time I am not sitting on the sidelines watching the developments. I am in the forefront designing these courses and offering them to educational institutions at a massive scale.
Click in the button below to find out exactly what I am doing!