The global population is divided in two, when it comes to answering the question “Should we use twitter in our business?”. Those who love social media and use them extensively in their personal and professional lives. And those who do not see the point in engaging with potential customers online. Who is right and who is wrong?

Since I have been engaging with thousands of people on several social media platforms for the past four years, I would side with those that find this medium indispensable. I cannot think of any business that should abstain from cyberspace and should restrict itself only to real world contacts.

Above all, twitter is my personal choice of ‘poison’. It is designed to help you follow thousands of individuals, businesses or organisations. It does not impose the restrictions we find on facebook, it does not encourage the formation of private groups and it does not change the rules of engagement often.

When you use twitter, you know that whatever you write will be in the public domain. You know that, if it is valuable or entertaining, it will spread quickly and widely. You know that you will gain authority online, according to the value of the information you will disseminate. Above all, Google (the ultimate authority dispenser) loves twitter! Your website will stand better chances of becoming known, if links to it appear on twitter often.

Many ‘young’ users are concerned that twitter takes too much time! Well, I am not going to lie to you. Until you figure out how to use it, building your twitter account may take a few hours a day for several weeks. After you gain some basic knowledge and a little bit of experience, you will dedicate no more than half an hour per day.

In any case, the use of twitter is unavoidable in customer development. You can use it when you are trying to find your niche, or when you are trying to get your first customer or when you are asking for referrals. During each phase, twitter has its purpose and function.

Since I am such a big fan of this online platform, I intend to dedicate several posts on how to use twitter for business purposes. The topic is large and it will take time to be explored but I hope that, in the end, you will find the information extremely useful.

In the meantime, I started writing a series of online modules on the subject. You can find an online module on twitter, which will give you the most basic skills, here. Learn How to Twitter in a Day!